club_marketing

Club Marketing

 

Knowing what your offer is and effectively communicating it, is the key to successfully marketing and promoting your club.
 

Promoting your club is about telling people what you can offer them. It's really important to spend time planning your marketing, thinking about who you are targeting, choosing ways you can reach them and how you will measure the effectiveness of your communication.

A Marketing Strategy is a plan of how your club is going to promote itself. It will help you to think about what makes your club different, so you can get the right message out to the right people.

Market Research can help you understand the type of people that are involved in your sport and what's influencing them to take part.

There are many Marketing Options available to your club. It is worth spending time exploring the benefits and limitations of these, to decide on the best ways to reach your target groups.

Do you recognise any of the following challenges that are commonly facing croquet clubs?

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If any or all of them do strike a chord with you then please either visit the Club Marketing section of Sport England's Club Matters tool to see some ideas on how to address them:
(http://www.sportenglandclubmatters.com/home/club-promotion/) or, preferably, contact your Federation Development Officer (https://www.croquet.org.uk/?p=clubs) and/or National Development Officer Dave Gunn (davegunn59@gmail.com or 07710 981561) who would be delighted to support you by, for example, facilitating a focused workshop at your club to help you generate a set well defined and impactful actions.
 

You may also wish to investigate the possibilities of using the CA's new club website offering which should be of interest to the many clubs with no website currently and also to some whose website is proving hard to support or is due for a refresh. The template will offer options for many features that a club would expect including Welcome, The Game, Learn to Play, Finding Us, Contacts, News, Calendar, Members Area etc.

The websites will be centrally hosted and administered at no charge to clubs and guidance will be offered on how to tailor it with individual club content, providing an excellent focal point for wider marketing activities. We are looking for perhaps one club per Federation to participate in an initial pilot before a wider rollout during the season - please do let Dave Gunn know asap if you would like to be considered for this.

Another offering that may be of interest is a new Facebook guide which is aimed at ‘social media novices’ and features clear instructions supported by screen shots along with ideas on how to best reach new target audiences such as 30 to 50 year olds, a much sought after demographic at many clubs. The guide is pasted below so why not download it and have a go, perhaps contacting the author James Hawkins (james@liverpoolcroquet.co.uk) if you need further assistance:

Another offering that may be of interest is a new Facebook guide which is aimed at ‘social media novices’ and features clear instructions supported by screen shots along with ideas on how to best reach new target audiences such as 30 to 50 year olds, a much sought after demographic at many clubs. The guide can be downloaded from the link below so why not have a go, perhaps contacting the author James Hawkins (james@liverpoolcroquet.co.uk) if you need further assistance. Click for Facebook Guide

 

Croquet Matters